Statistics for Marketing and Consumer Research Mazzocchi Mario
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they…
od 62 €
Specifikacia Statistics for Marketing and Consumer Research Mazzocchi Mario
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:SamplingData management an statistical packagesHypothesis testingCluster analysisStructural equation