Strategic Airport Planning Brown Mike
Strategic Airport Planning Brown Mike The aim of the book is to articulate a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world.…
Specifikacia Strategic Airport Planning Brown Mike
Strategic Airport Planning Brown Mike
The aim of the book is to articulate a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic.The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and 'virtue signalling'. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders.
The second distinctive feature of Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence.
Strategic Planning