Strategic Airport Planning Brown Mike
The aim of the book is to articulate a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher…
Specifikacia Strategic Airport Planning Brown Mike
The aim of the book is to articulate a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic.The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and 'virtue signalling'. Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of