Strategic Management
A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Rather than simply teaching theory and research, Amason and Ward se… Celý popis ↓
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Popis Strategic Management
Strategic Management
A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works.This book is designed to help students think critically and understand fully how to strategically manage their future firms. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind.
By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings.
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