Strategy Maps: Converting Intangible Assets into Tangible Outcomes - R. S. Kaplan, D. P. Norton

More than a decade ago, Robert S. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Kaplan and David P.

Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the strategy map--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.