Streamliner - Raymond Loewy and Image-making in the Age of American Industrial Design Wall John Director of Media Relations Juniata CollegePevná vazba
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste.Born in Paris in 1893 and trained as an engineer, Raymond Loewy…
Specifikacia Streamliner - Raymond Loewy and Image-making in the Age of American Industrial Design Wall John Director of Media Relations Juniata CollegePevná vazba
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste.Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream.In Streamliner, John Wall traces the evolution of an industry through the