Stuff You Cant Bottle
v obchode slovart.sk
In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. His research has taken him to skate parks, clubs, gigs,… Celý popis ↓
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Stuff You Cant Bottle
In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. Here, King Adz shares his unique insight into the lives of young people across the globe.
No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them.
Parametre
- Autor
- King Adz
- Jazyk
- anglický
- Väzba
- mäkká
- Počet strán
- 352
Podobné produkty
Stuff You Cant Bottle
Offer You Cant Refuse
I Cant Eat This Stuff Fletcher Liz
Work Stuff Foam Bottle 200 ml
Work Stuff Foam Bottle 150 ml
You Cant Win Black Jack
If I Cant Have You
Forgiving What You Cant Forget
Stuff You Should Know
You Cant Win Black Jack
You Cant Win Black Jack
Cant Get Enough Horse Stuff Cavanaugh Neil C
Cant Wait to Show You
So Good They Cant Ignore You
Stuff Mom Never Told You
You Cant Fire the Bad Ones!
