Successful Focus Groups
This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general iss… Celý popis ↓
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Popis Successful Focus Groups
Successful Focus Groups
This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications.
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