Sun Tzu and the Art of Business
Sun Tzu and the Art of Business More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Here are two books in one: McNeilly's…
Specifikacia Sun Tzu and the Art of Business
Sun Tzu and the Art of Business
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. Griffith's popular translation of The Art of War. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly,