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Sustainable Marketing

Sustainable Marketing Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.Sustainable Marketing represents the new…

od 19
Výrobca
Bloomsbury Publishing
Autor
Michelle Carvill, Gemma Butler, Geraint Evans
Počet strán
320
Rok vydania
2021

Specifikacia Sustainable Marketing


Sustainable Marketing

Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.Sustainable Marketing represents the new benchmark for modern marketing. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization.

This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies

Sustainable Marketing patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.

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