Take Your Company Global: The New Rules of International Expansion Kelly Nataly
If you're on the internet, you're global--Hubspot's VP for Localization offers an innovative data-driven model for profitably expanding the international presence you already have.Companies looking to…
Specifikacia Take Your Company Global: The New Rules of International Expansion Kelly Nataly
If you're on the internet, you're global--Hubspot's VP for Localization offers an innovative data-driven model for profitably expanding the international presence you already have.Companies looking to expand used to think about "entering international markets," but today you're global from the moment you create a website. Nataly Kelly, VP for Localization for Hubspot (which operates in 120 countries) says now the goal should be market intensification--building on the presence you already have.Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: - MA market availability--the size of the market opportunity within a given countryRA real-time analytics--data indicating how your company is currently
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