Television Brandcasting
Television Brandcasting examines U. S. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. television's utility as a medium for brand… Celý popis ↓
Porovnanie cien Television Brandcasting
Popis Television Brandcasting
Television Brandcasting
Television Brandcasting examines U. S. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. television's utility as a medium for branded storytelling.
The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family's parent company promotion episodes, second Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences.
Parametre
- Výrobca
- Taylor & Francis Ltd
Podobné produkty
Television Brandcasting
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Television Rewired
Television Genre Book
Language of Television
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Life After Television
Beyond Television (Halskov Andreas)
Television Studies Calvert Ben
Film and Television Analysis
Interactive Digital Television
Television Studies Miller Toby
Television Culture Fiske John
