The Anatomy of Humbug: How to Think Different... - Paul Feldwick
The Anatomy of Humbug: How to Think Different... - Paul Feldwick How does advertising work? Or does it insinuate emotional associations into the subconscious mind? Does it have to attract conscious…
Specifikacia The Anatomy of Humbug: How to Think Different... - Paul Feldwick
The Anatomy of Humbug: How to Think Different... - Paul Feldwick
How does advertising work? Or does it insinuate emotional associations into the subconscious mind? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'?
or maybe something else? Or is it just about being famous... In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth.
The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach,
How To Think - John Paul Minda
How To Think
How to Think like Shakespeare
How to Think Like Einstein
How To Think Jacobs Alan
How to Think Like Sherlock
How to Rap Edwards Paul