The Behaviorally Informed Organization Soman Dilip
Every organization is fundamentally in the business of behaviour change. Despite its centrality to organizations, we do not have a good scientific framework for behaviour change, nor a good understanding of how organizations can embed insights from behavioural science into their… Celý popis ↓
Porovnanie cien The Behaviorally Informed Organization Soman Dilip
Popis The Behaviorally Informed Organization Soman Dilip
The Behaviorally Informed Organization Soman Dilip
Every organization is fundamentally in the business of behaviour change. Despite its centrality to organizations, we do not have a good scientific framework for behaviour change, nor a good understanding of how organizations can embed insights from behavioural science into their operations. Whether it be a government trying to get business to comply with environmental regulation, a business trying to get its customers to be loyal to their products, or a financial advisor encouraging a client to start saving for retirement, behaviour change is critical to organizational success.
It shows how behavioural insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.This edited volume will provide To overcome this void, this book develops an overarching framework for using behavioural science.
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