The Catalyst Berger Jonah
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. Marketers want to change their customers' minds and leaders want to change organizations. I am grateful to be one of the many who have learned from this mas… Celý popis ↓
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The Catalyst Berger Jonah
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. Marketers want to change their customers' minds and leaders want to change organizations. I am grateful to be one of the many who have learned from this master teacher." --Jim Collins, author Good to Great, coauthor Built to LastFrom the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.Everyone has something they want to change.
But change is hard. Start-ups want to change industries and nonprofits want to change the world. Often, we persuade and pressure and push, but nothing moves.
Could there be a better way?This book takes a different approach. Successful change agents know it's not about
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