The Confidence Map: Charting a Path from Chaos to Clarity Atwater Peter
A new framework for understanding and improving the choices we make.What do feelings of certainty and control have to do with our decision-making? According to Peter Atwater, the answer is simple:…
Specifikacia The Confidence Map: Charting a Path from Chaos to Clarity Atwater Peter
A new framework for understanding and improving the choices we make.What do feelings of certainty and control have to do with our decision-making? According to Peter Atwater, the answer is simple: everything. And once we understand how they drive what we do, we can predict trends and generate better outcomes, whether we're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room.In The Confidence Map, Atwater explores how feelings always trump facts and why events described as being unprecedented are often entirely predictable--if we know what to look for. He then shows readers how to apply his unique framework to their own choices. With the same tools he teaches the world's leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize their strategy,
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