The Experience Economy
The Experience Economy Time is limited. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Attention is scarce. Translated into thirteen languages, The Experience Economy has…
Specifikacia The Experience Economy
The Experience Economy
Time is limited. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Attention is scarce.
Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line.
The Experience Economy
The Experience Machine
The Cosmos Economy
The Gig Economy
The WTF! Economy
The Tantra Experience
The Sharing Economy
The Circular Economy
The Passion Economy
The Carolingian Economy