The Global Football Industry: Marketing Perspectives Zhang James J.
The Global Football Industry: Marketing Perspectives Zhang James J. In recent years, football's status as "the world's sport" has shown little sign of waning. Nevertheless, there are a number of…
Specifikacia The Global Football Industry: Marketing Perspectives Zhang James J.
The Global Football Industry: Marketing Perspectives Zhang James J.
In recent years, football's status as "the world's sport" has shown little sign of waning. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination.This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe.
With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized
Global Marketing
Global Marketing
Global Marketing