The Hard Sell: Crime and Punishment at an Opioid Startup Hughes Evan
The blistering inside story of a startup that made millions pushing opioids--until its cutthroat tactics were exposed and its executives put behind barsJohn Kapoor had amassed a small fortune in…
Specifikacia The Hard Sell: Crime and Punishment at an Opioid Startup Hughes Evan
The blistering inside story of a startup that made millions pushing opioids--until its cutthroat tactics were exposed and its executives put behind barsJohn Kapoor had amassed a small fortune in pharmaceuticals when he conceived of a new product. It was the 2000s, and opioids were big business. If Kapoor, an immigrant and the billionaire founder of Insys, could find a new way to administer the highly potent fentanyl, he could patent his invention and sell it to those in need--at a steep price.The only problem: There weren't enough people in need. Kapoor's drug was approved for breakthrough cancer pain. If Subsys was going to turn a profit, the company would need to persuade doctors to prescribe it "off-label," for other, lesser forms of pain.This is the story of how Insys turned a niche drug into big business. With executives leading the charge, Insys sales
Crime and Punishment
Crime and Punishment
Crime And Punishment
Crime and Punishment
Crime and Punishment
Crime and Punishment
Crime and Punishment
Crime and Punishment
Crime and Punishment
Crime And Punishment
Corporate Crime and Punishment
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