The Human Side of Innovation
The Human Side of Innovation PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process. It is a…
Specifikacia The Human Side of Innovation
The Human Side of Innovation
PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process. It is a gesture of empathy, respect, generosity, of one human being's devotion to another," writes Mauro Porcini at the beginning of this extraordinary book.It is in part a memoir by one of the world's leading designers--the first chief design officer at both 3M and Pepsi. "Innovation is an act of love--or at least it should be. Always.
Either you design exceptional products or somebody will beat you to it. But even more, it is a manifesto for a genuine, authentic, and deeply humanistic approach to design, one that aims to create personal and social value first and financial and economic value afterward.In every industry, new technologies have lowered the barrier to entry like never before. Porcini shows,
The Human Side of Innovation
The Other Side of Innovation
Dark Side of the Light
The Other Side of Empathy
The Other Side of the Coin