The Next Cmo: A Guide to Operational Marketing Excellence
The Next Cmo: A Guide to Operational Marketing Excellence The world is changing and so is the marketing profession. This book will provide a best practices approach for forming your marketing goals,…
Specifikacia The Next Cmo: A Guide to Operational Marketing Excellence
The Next Cmo: A Guide to Operational Marketing Excellence
The world is changing and so is the marketing profession. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals.
This book provides models, practical approaches, and templates to help the reader structure their own marketing