The Nike Effect: One Company's War on Higher Education, Organized Labor, and Clean Competition Hunt Joshua
The Nike Effect: One Company's War on Higher Education, Organized Labor, and Clean Competition Hunt Joshua "A page-turner . . . Mistreating employees, eliminating competition, and secrecy are all…
Specifikacia The Nike Effect: One Company's War on Higher Education, Organized Labor, and Clean Competition Hunt Joshua
The Nike Effect: One Company's War on Higher Education, Organized Labor, and Clean Competition Hunt Joshua
"A page-turner . . . Mistreating employees, eliminating competition, and secrecy are all part of the playbook.There is perhaps no clearer example of this than Nike's ongoing experiment at the University of Oregon, where the company has donated more than half a billion dollars in exchange for high-visibility branding opportunities. as suspenseful as a late drive in the fourth quarter to win a championship."--Los Angeles Review of Books **A New York Post Best Book of the Year**As decades of headline news stories attest, there is nothing Nike won't do to win.
But as journalist Joshua Hunt shows in this dramatic expose, Oregon has paid dearly for this highly lucrative partnership.Here, Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into