To Boldly Go: Marketing the Myth of Star Trek Baker Djoymi
Today's media, cinema and TV screens are host to new manifestations of myth, their modes of storytelling radically transformed from those of ancient Greece. They present us with narratives of…
Specifikacia To Boldly Go: Marketing the Myth of Star Trek Baker Djoymi
Today's media, cinema and TV screens are host to new manifestations of myth, their modes of storytelling radically transformed from those of ancient Greece. They present us with narratives of contemporary customs and belief systems: our modern-day myths.Djoymi Baker's insightful study argues that the tools of transmedia merchandising and promotional material shape viewers' experiences of the hit television series Star Trek, to reinforce the mythology of the gargantuan franchise. Media marketing utilises the show's method of recycling the narratives of classical heritage, yet it also looks forward to the future. In this way, it reminds consumers of the Star Trek story's ongoing centrality within popular culture, whether in the form of the original 1960s series, the later additions such as Voyager and Discovery or J. J. Abrams' reboot' films.Chapters
The Physics of Star Trek
Star Trek: The Book of Lists
Economics of Star Trek
Star Trek: The Game
The Star Trek Book
Star Trek: The Game
The Star Trek Book -
Star Trek - The Movies