Transgenerational Media Industries
Within corporate media industries, adults produce children's entertainment. Many adults, meanwhile, avidly consume entertainment products nominally meant for children. Yet children, presumed to exist outside the professional adult world, make their own contributions to it--c… Celý popis ↓
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Popis Transgenerational Media Industries
Transgenerational Media Industries
Within corporate media industries, adults produce children's entertainment. Many adults, meanwhile, avidly consume entertainment products nominally meant for children. Yet children, presumed to exist outside the professional adult world, make their own contributions to it--creating and posting unboxing videos, for example, that provide content for toy marketers.
Revealing the social norms, reproductive ideals, and labor hierarchies on Media industries reincorporate this market-disrupting participation into their strategies, even turning to adult consumers to pass fandom to the next generation.Derek Johnson presents an innovative perspective that looks beyond the simple category of "kids' media" to consider how entertainment industry strategies invite producers and consumers alike to cross boundaries between adulthood and childhood, professional and amateur, new media and old.
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