Transmedia Change: Pedagogy and Practice for Socially-Concerned Transmedia Stories Moloney Kevin
Transmedia Change: Pedagogy and Practice for Socially-Concerned Transmedia Stories Moloney Kevin This book examines and illustrates the use of design principles, design thinking, and other empathy…
Specifikacia Transmedia Change: Pedagogy and Practice for Socially-Concerned Transmedia Stories Moloney Kevin
Transmedia Change: Pedagogy and Practice for Socially-Concerned Transmedia Stories Moloney Kevin
This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods.All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape.