Traversing the Traction Gap Cleveland BrucePaperback
Traversing the Traction Gap Cleveland BrucePaperback Traction. Learn How To Get It. Startups Need It. More than 80 percent of all early-stage startups fail. Vision, groundbreaking ideas, total…
Specifikacia Traversing the Traction Gap Cleveland BrucePaperback
Traversing the Traction Gap Cleveland BrucePaperback
Traction. Learn How To Get It. Startups Need It.
More than 80 percent of all early-stage startups fail. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor "market engineering" skills.
Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money.
This is the Traction Gap, that period of time introducing a new product into the marketplace and being