Typographic Design - Rob Carter, Sandra Maxa, Mark Sanders, Philip B. Meggs, Ben Day

The bestselling introduction to designing the written wordTypographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Done well, typopgraphy can communicate so much more than the words themselves.

This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.This new seventh edition has been fully updated with new coverage of contemporary Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project.