Typography - Kunz Willi
Typographic design begins with a set of information and a concept. The elements of typography are an obvious starting point, but often do not get the attention they deserve. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take… Celý popis ↓
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Typography - Kunz Willi
Typographic design begins with a set of information and a concept. The elements of typography are an obvious starting point, but often do not get the attention they deserve. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design.
The basic principles of typographic design transform the utilitarian quality of words, lines, paragraphs and columns into an aesthetic form that conveys both the intellectual meaning and emotional feeling of the message. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character and emotion are the most essential tools in the designer's repertoire. Through the relationship between the elements and space, and their rhythm and composition, design not only objectively conveys information
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