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Uncommon Service

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance - for as long as it takes to…

od 27 €
Výrobca
Harvard Business Review Press
Autor
Frances Frei, Anne Morriss
Jazyk
anglické
Počet strán
272
Rok vydania
2012

Specifikacia Uncommon Service


Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance - for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes.The authors reveal a transformed view of service, presenting an operating model built on tough choices organizations must make:How do customers define "excellence" in your offering? Is it convenience? Friendliness? Flexible choices? Price?How will you get paid for that

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