UX Strategy
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. You'll gain valuable perspective through business cases and historical context. This hands-on guide i… Celý popis ↓
Porovnanie cien UX Strategy
Popis UX Strategy
UX Strategy
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. You'll gain valuable perspective through business cases and historical context. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away.
This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive
Parametre
- Autor
- Jaime Levy (Author), (Author)
- Počet strán
- 332
- Rok vydania
- 2021
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