Visual Hammer - Laura Ries
When my dad, Al Ries, wrote “Positioning: The Battle for Your Mind” in 1981, he overlooked one important idea. Positioning is a totally verbal concept. The visual. Yet the best way into a mind is not with words at all. You build a brand by owning a word in the mind. The best way… Celý popis ↓
Porovnanie cien Visual Hammer - Laura Ries
Popis Visual Hammer - Laura Ries
Visual Hammer - Laura Ries
When my dad, Al Ries, wrote “Positioning: The Battle for Your Mind” in 1981, he overlooked one important idea. Positioning is a totally verbal concept. The visual.
Yet the best way into a mind is not with words at all. You build a brand by owning a word in the mind. The best way into a mind is with visuals.
But not any visual. You need a “visual hammer” that hammers a verbal nail. The Marlboro cowboy.
Coca-Cola’s contour bottle. Corona’s lime. The cowboy hammers “masculinity.” The contour bottle hammers “authenticity.” The lime hammers “genuine Mexican beer.” A trademark is not a visual hammer
Parametre
- Autor
- Laura Ries
- Počet strán
- 162
- Rok vydania
- 2015
Podobné produkty
Visual Hammer - Laura Ries
Positioning - Ries Al
Ríes o lloras?
Al Ries - Focus
Lean Startup - Eric Ries
Startup Way - Eric Ries
Zadrž dych - Michala Ries
Ariel Slamet Ries - Witchy
Zadrž dech - Michala Ries
The Lean Startup - Eric Ries
Petzl Hammer
