What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story Bosworth Michael T.
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story Bosworth Michael T. Build better relationships and Sell More Effectively With a Powerful SALES…
Specifikacia What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story Bosworth Michael T.
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story Bosworth Michael T.
Build better relationships and Sell More Effectively With a Powerful SALES STORY "Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. This book explains a better way." --John Burke, Group Vice President, Oracle Corporation "Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. It usually doesn't work; best case, we can argue with the customer about numbers--purely a left brain exercise, which turns buyers off.
A must-read for anyone seeking to influence another human being." --Mark Goulston, M.D., author of the #1 international bestseller Just Listen: Discover the Secret to Getting Through to Absolutely And one of the best guides in crafting it, feeling it, and telling it is What Great Salespeople Do.