What Sponsors Want: An Inspirational Guide for Event Marketers Harrison Mark
What Sponsors Want: An Inspirational Guide for Event Marketers Harrison Mark This book offers a practical but conceptually grounded view of the future of sponsorship. The author asks questions such…
Specifikacia What Sponsors Want: An Inspirational Guide for Event Marketers Harrison Mark
What Sponsors Want: An Inspirational Guide for Event Marketers Harrison Mark
This book offers a practical but conceptually grounded view of the future of sponsorship. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' -- experiences which are miraculously secured with money.
In outlining the conceptual model for successful sponsorship, this book provides five key