Win-Win
We all negotiate every day, whether we realize it or not. Those who do usually learn the traditional, win-lose negotiating style rather than an approach that is likely to result in a win-win agreement. Yet few people ever learn how to negotiate. However, such transactions are bec… Celý popis ↓
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Popis Win-Win
Win-Win
We all negotiate every day, whether we realize it or not. Those who do usually learn the traditional, win-lose negotiating style rather than an approach that is likely to result in a win-win agreement. Yet few people ever learn how to negotiate.
However, such transactions are becoming increasingly rare, because most of us deal with the same people repeatedly -our spouses and children, our friends and colleagues, our customers and clients. This old-school, adversarial approach may be useful in a one-off negotiation where you will probably not deal with that party again. It's essential to achieve successful results for ourselves and maintain a healthy relationship with our negotiating partners at the same time.
In today's interdependent world of business partnerships and long-term relationships, a win-win outcome is fast becoming the only acceptable result. This book will show you how to
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