Winning Minds - Secrets from the Language of LeadershipPaperback
Winning Minds - Secrets from the Language of LeadershipPaperback Shhh...Did you know that there is a secret Language of Leadership: a timeless set of verbal, vocal and physical cues that still…
Specifikacia Winning Minds - Secrets from the Language of LeadershipPaperback
Winning Minds - Secrets from the Language of LeadershipPaperback
Shhh...Did you know that there is a secret Language of Leadership: a timeless set of verbal, vocal and physical cues that still determines who rises to the top of politics and business today? It is only now, with new advances in neuroscience, that we can say for sure what works. For thousands of years, rhetoricians have tried to crack this code.
Top speechwriter, Simon Lancaster, shows how great leaders gain power by winning over people's instinctive, emotional and logical minds. Winning Minds is the definitive guide to the Language of Leadership. With dozens of subtle but powerful practical techniques, the author shows how you can lead with language.
* People are more likely to buy a product if it has three benefits, rather than four - so 'cheaper, better, faster' is better than 'cheaper, better, faster, greener'; * People are more likely to invest in a share if the metaphor of personification is used - so 'shares leapt' is better than 'shares bounced'; * People are more like to believe something is true if it rhymes - so 'we've got to seal the deal' is better than 'we've got to sign the contract'. Winning Minds will change the way you think about communication forever.
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