Advertising Media Planning - Kelley Larry D.
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers…
Specifikacia Advertising Media Planning - Kelley Larry D.
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a must-read for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.Several new chapters have been added to the fourth edition, including:International advertisingCampaign evaluationThe changing role of media
Advertising and New Media
Broken Bow Sweazy Larry D.
Advertising
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