Vintage Advertising
Taking readers on a journey through the colorful history of advertising, this book showcases one of the most important and extensive collections of printed ephemera in the world to uncover rarely-seen…
Specifikacia Vintage Advertising
Taking readers on a journey through the colorful history of advertising, this book showcases one of the most important and extensive collections of printed ephemera in the world to uncover rarely-seen examples of ads, posters, and handbills. How did the advertisers of the past sell electric corsets, carbolic smoke balls, or the first televisions? Which celebrities endorsed which products? How did innovations in printing techniques and design play a part in the evolution of advertising? What can these items tell us about class, transport, war, and even the royal family?Richly illustrated with over one hundred images from the Bodleian Library's John Johnson Collection, Vintage Advertising: An A to Z takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions, with topics arranged alphabetically from Art to Zeitgeist
Advertising
Guerrilla Advertising
Stunnign Advertising
Scientific Advertising
Effective Advertising
Scientific Advertising
Reklame / Advertising
Avedon Advertising
Scientific Advertising
Flash Advertising
Advertising by Design
Advertising and Promotion
Ogilvy on Advertising
Strategic Advertising Management