Guerrilla Advertising
The advertising industry is in a state of flux. As a result, global brands are opting to implement ever more inventive and original schemes to get their products talked about. In an age where we can choose what media we consume the traditional channels of TV, press and poster are… Celý popis ↓
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Guerrilla Advertising
The advertising industry is in a state of flux. As a result, global brands are opting to implement ever more inventive and original schemes to get their products talked about. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience.
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a Polo out of ice and parked it on a London street, and Adidas suspended two footballers high above the streets of Tokyo for a death-defying kickabout. Over 70 international campaigns are featured grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
Parametre
- Jazyk
- anglické
- Počet strán
- 192
- Rok vydania
- 2006
Podobné produkty
Guerrilla Advertising
Advertising
Guerrilla Negotiating
Guerrilla Teleselling
Guerrilla Girls
Accidental Guerrilla
Guerrilla Warfare
Guerrilla Strike
Guerrilla Publicity
Gaelic Guerrilla
Guerrilla Warfare
Guerrilla Girls
Guerrilla BD
Guerrilla DVD
Guerrilla Theory
Reklame / Advertising
