Guerrilla Advertising 2 - Gavin Lucas
Guerrilla Advertising 2 - Gavin Lucas Advertising is changing fast, in order to hold its own in an ever-changing media landscape. Instead, clients demand project-specific solutions involving social…
Specifikacia Guerrilla Advertising 2 - Gavin Lucas
Guerrilla Advertising 2 - Gavin Lucas
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. The traditional channels of TV, press and poster simply won't reach some target audiences.
Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible ifyou drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
Guerrilla Advertising
Guerrilla Negotiating
Guerrilla Teleselling
Guerrilla Girls
Accidental Guerrilla
Guerrilla Warfare
Guerrilla Strike
Advertising
Guerrilla Publicity
Gaelic Guerrilla