Advertising Theory Rodgers Shelly
Advertising Theory Rodgers Shelly Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. Editors Shelly Rodgers and Esther Thorson have developed…
Specifikacia Advertising Theory Rodgers Shelly
Advertising Theory Rodgers Shelly
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area.
With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory.Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments.
Shelly SHELLY-FLOOD
Advertising
Shelly SHELLY-GAS-LPG
Rad Rodgers
Shelly SHELLY-WS4-W
Shelly SHELLY-WS2-W
Rad Rodgers
Shelly WS2 SHELLY-WS2-W
Shelly WS4 SHELLY-WS4-B
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