Advertising Theory Rodgers Shelly
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,…
Specifikacia Advertising Theory Rodgers Shelly
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory.Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments.
Shelly SHELLY-FLOOD
Advertising
Shelly SHELLY-GAS-LPG
Rad Rodgers
Rad Rodgers
Shelly SHELLY-WS4-W
Shelly SHELLY-WS2-W
Guerrilla Advertising
Reklame / Advertising
Shelly WS2 SHELLY-WS2-W
Shelly WS4 SHELLY-WS4-B