Behavioural Research for Marketing: A Practitioners Handbook Adams Julian
Behavioural Research for Marketing: A Practitioners Handbook Adams Julian This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human…
Specifikacia Behavioural Research for Marketing: A Practitioners Handbook Adams Julian
Behavioural Research for Marketing: A Practitioners Handbook Adams Julian
This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics. Each theory is explained in accessible terms to ensure that the content is relevant and useful to commercial market researchers.By considering different theoretical models of human behaviour from the outset, this book will open new avenues of investigation, help researchers to develop more dynamic and challenging hypotheses to test during the research process, and ultimately result in more insightful outcomes. It has practical examples throughout to help illustrate how to operationalise theory in market research and to underpin the way we understand how people think, behave, decide and make choices.
The book brings
Handbook for Classical Research
Marketing Research
Marketing Research
Basic Marketing Research
Marketing Directors Handbook