Business Development
Business Development This textbook answers the basic questions: What is business development? and What characterises good, structured, effective business development? What does the business developer…
Specifikacia Business Development
Business Development
This textbook answers the basic questions: What is business development? and What characterises good, structured, effective business development? What does the business developer do?
Each chapter Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.The book is divided into three modules focusing on the market-oriented business developer's mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content.The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics.
Business Development
Business Development
Business Development