Corporate Branding Melewar T. C.
Corporate Branding Melewar T. C. A strong corporate image has power in a competitive marketplace. Interest in corporate branding is exploding as marketing academics and professionals begin to realise…
Specifikacia Corporate Branding Melewar T. C.
Corporate Branding Melewar T. C.
A strong corporate image has power in a competitive marketplace. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost business performance in measurable ways. Its influence on reputational value and customer decision-making is only now beginning to be understood.
This book is an essential read for any branding student or interested professional.