Corporate Communications
The field of corporate communications describes the practices organizations use to communicate as coherent corporate bodies. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embr… Celý popis ↓
Porovnanie cien Corporate Communications
Popis Corporate Communications
Corporate Communications
The field of corporate communications describes the practices organizations use to communicate as coherent corporate bodies. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes.
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