Marketing Communications - Kogan Page
Marketing Communications - Kogan Page "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. A blended approach to marketing is in its DNA. I…
Specifikacia Marketing Communications - Kogan Page
Marketing Communications - Kogan Page
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. A blended approach to marketing is in its DNA. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook.
Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns.This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like