Customer Relationship Management - Concept, Strategy, and Tools Kumar V.Pevná vazba
Customer Relationship Management - Concept, Strategy, and Tools Kumar V.Pevná vazba This book presents an extensive discussion of the strategic and tactical aspects of customer relationship…
Specifikacia Customer Relationship Management - Concept, Strategy, and Tools Kumar V.Pevná vazba
Customer Relationship Management - Concept, Strategy, and Tools Kumar V.Pevná vazba
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships.
Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Supplier Relationship Management