Designed for Digital
Practical advice for redesigning big, old companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of t… Celý popis ↓
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Designed for Digital
Practical advice for redesigning big, old companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. This book offers an essential guide for retooling organizations for digital success. But few established companies are designed for digital.
As a result, the authors explain, business design has become a critical management responsibility. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities.
Most leaders today, however, rely on organizational structure to implement
Parametre
- Výrobca
- MIT Press Ltd
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