Well-Designed
From Design Thinking to Design DoingInnovators today are told to run loose and think lean in order to fail fast and succeed sooner. In our quest to be more agile, we end up creating products that underwhelm.So how does a company like Nest, creator of the mundane thermostat, earn… Celý popis ↓
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Well-Designed
From Design Thinking to Design DoingInnovators today are told to run loose and think lean in order to fail fast and succeed sooner. In our quest to be more agile, we end up creating products that underwhelm.So how does a company like Nest, creator of the mundane thermostat, earn accolades like "beautiful" and "revolutionary" and a $3.2 billion Google buyout? But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers.
And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features' sake.In this refreshingly jargon-free and What did Nest do differently to create a household product that people speak of with love?Nest, and companies like it, understand that emotional connection is critical to product development.
Parametre
- Výrobca
- Harvard Business Review Press
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