Digital Marketing Outreach: The Future of Marketing Practices Sharma Kavita
Digital Marketing Outreach: The Future of Marketing Practices Sharma Kavita This book studies the use of digital marketing across the economic, social, and political sectors of India. The volume…
Specifikacia Digital Marketing Outreach: The Future of Marketing Practices Sharma Kavita
Digital Marketing Outreach: The Future of Marketing Practices Sharma Kavita
This book studies the use of digital marketing across the economic, social, and political sectors of India. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement.
The authors also provide insight into changing trends within consumer behaviour, reflect on future challenges within the field, and highlight areas of It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities.