Marketing in the Digital EraPevná vazba
Marketing in the Digital EraPevná vazba With the digitalisation of society, marketing is experiencing a renaissance. Consumers nowadays make choices - between purchasing online and visiting a store.…
Specifikacia Marketing in the Digital EraPevná vazba
Marketing in the Digital EraPevná vazba
With the digitalisation of society, marketing is experiencing a renaissance. Consumers nowadays make choices - between purchasing online and visiting a store. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach.
This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. They pay attention to certain ads and decide to support a person or product on social media channels. It aims to support the terminological demarcation and to further the professional