Experience Design Newbery Patrick
Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engageme… Celý popis ↓
Porovnanie cien Experience Design Newbery Patrick
Popis Experience Design Newbery Patrick
Experience Design Newbery Patrick
Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference.
The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey.Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on
Parametre
- Autor
- Patrick Newbery, Kevin Farnham
- Počet strán
- 240
- Rok vydania
- 2013
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Experience
